In a vibrant celebration of modern urban lifestyle, Agora Mall hosted its Media Exploration Day at The Premiere XXI on Friday, November 29, 2024. Serving as both a grand launch and a dynamic media event, the gathering welcomed prominent media partners from across Indonesia, including Kompas, Detik, Jawa Pos, Media Indonesia, Viva, and Liputan6 and Jakarta influencers.
The gathering, hosted by MC Arga from Scope3 Media, commenced with an opening speech by Susilowati, the Operations Manager of XXI. The newly established XXI cinema at Agora Mall showcases an elegant yet homey interior design, setting a new standard for entertainment venues in Central Jakarta.
Hizkia Gouw, Associate Marketing Director of Thamrin Nine, shared the mall’s vision during his keynote address. He emphasized Agora Mall’s mission to become Central Jakarta’s premier gathering destination, carefully designed to complement the urban lifestyle of modern Jakarta residents. Having opened its doors in August 2024, the mall positions itself as more than just a shopping destination – it’s a lifestyle hub focusing on food & beverage, activities, experiences, and community engagement.
The mall’s strategic location, easily accessible via TransJakarta and MRT, reinforces its position as a central lifestyle destination. What sets Agora Mall apart is its carefully curated mix of entertainment venues and dining options, creating an environment where visitors can comfortably spend an entire day.
During the exploration segment, media representatives and influencers experienced firsthand the diverse attractions within the mall. The tour included visits to:
Stepping into Kiztopia, media guests discovered a vibrant world designed for family fun. This dynamic entertainment center brings fresh energy to Jakarta’s family scene, offering creative play spaces where kids can learn and explore through engaging activities.
The tour then moved to House of Padel, where participants got their first taste of this trending sport. Under expert guidance, journalists and influencers paired up for exciting matches in synthetic grass courts. Many first-timers quickly caught on to this tennis-squash hybrid, experiencing firsthand why padel has captured global attention.
At Fun World, the energy shifted to high-tech entertainment. The space buzzed with cutting-edge arcade games and interactive attractions that drew everyone in. Guests tested out various gaming stations, experiencing entertainment innovations new to Jakarta’s scene.
MST Golf Arena showcased how virtual sports can feel remarkably real. Using advanced simulators, participants took swings at famous golf courses worldwide. The technology tracked every movement precisely, offering instant feedback that impressed the media group.
The day wrapped up at Royal Kitchen, where good food met great conversation. Media representatives, influencers, and Thamrin Nine’s management team shared a relaxed lunch, discussing Agora Mall’s vision while enjoying the restaurant’s finest dishes. This casual setting perfectly closed a day that highlights Agora Mall’s diverse attractions.
The media gathering at Agora Mall redefined what a media event can be, offering an experience beyond the ordinary. While traditional media gatherings often focus solely on press conferences, Agora sought to create something truly immersive and memorable. Believing in the power of experience to connect and inspire, Agora shifted the focus from a passive exchange of information to active engagement.
Media partners and influencers were invited to participate in interactive moments, including personalised live sketches that they could take home as unique keepsakes. As mentioned, dynamic activities like padel and golf simulation were also introduced, allowing the media to not only for networking but truly experience the energy and lifestyle that Agora Mall embodies. By blending creativity, activity, and connection, Agora offered the media a glimpse into the future of how a mall can serve as a gathering place for culture, community, and lifestyle.
This event underlined Agora Mall’s core belief: it is not only a place to shop and dine, but a vibrant space where experiences are at the heart of everything and where modern entertainment meets community engagement. The event seamlessly combined creativity, activity, and connection, giving media and influencers an exclusive preview of the future of urban entertainment.
Through carefully curated experiences across sports, gaming, and dining venues, the event provided a compelling preview of what makes this destination unique. Its success sets the stage for Agora Mall’s emergence as a standout destination in Jakarta’s competitive retail landscape, showcasing its vision of creating spaces where people can play, connect, and thrive. This strategic introduction positions Agora Mall to shape the future of urban lifestyle experiences, setting new standards for contemporary malls.